Last year I managed to write a blog post for every day while I was on my honeymoon in Japan. You can read it here, if you missed it, or you’re new, or if you want to re-read.
How did I do it? How hard was it? Well, it was hard, but I did a few things to make it easier on myself. Here are my tips for making it easy on yourself and making a travel blog that people will tell you they enjoyed irl*! (*Results may vary)
Consider the blog, and your audience: My driving motivator to write a travel blog was to keep Anna’s grandmother informed of our travels. As it turned out, a lot of our family and friends also wanted to read along. So when I was writing the blog, I considered the kinds of things they wanted to know: were we having fun? what are some weird things we saw/did? what have we learned about Japan? what are some big cultural differences we’ve experienced which aren’t obvious from the outside? Those questions are guidance for the kind of content I wanted to put on. I went pretty straightforward travelogue style, but for a different audience maybe I would’ve concentrated on budget, savings or hidden gems. I don’t know. The point is, having this content direction in mind makes it easier when you come to write.
Adjust as you go: Based on comments on the blog, and on social media as I shared the blog posts, I could see what people were most responding to. For example, my audience liked to read descriptions of food, and see pictures of said food, and have details about how it’s eaten. Fantastic, I dedicated more blog space to the food.
Notebook bullet points : You don’t want to be sitting down to blog and then have to gather your thoughts. Instead keep a notebook and pen with you at all times, and make little notes on things you want to remember. You can, if keen, make the notes as you go – in subways or as you eat lunch. I did this a little, but more often I’d be doing this as a precursor to blogging. I’d open my travel journal and write a bullet pointed list of the stuff I wanted to remember.
Make use of liminal spaces: If you’re moving around a lot, you’ll probably have some time in trains, buses or other transport. You may also have some half hours or longer waiting for buses, trains or other transport. These dead zones are a great time to whip out your notebook and make some notes. Or take some photos or just reflect on the kind of thing you want to put in that day’s blog.
Late at night or early in the morning: Don’t try and carve out time in your day just for blogging. The purpose of your trip is to explore and have fun, after all. Blogging is a side project after those things. Keep your focus on fun, your traveling companions and experiencing everything. With that in mind, the best times for me to blog were first thing in the morning or after dinner when we were back in the hotel. Just before sleep meant I got some nice tipsy blog entries in, which is always fun for the reader.
Pictures say a thousand words: obviously you do want to wow people with your gorgeous prose, your descriptions of experiences, and the way things made you feel. But don’t waste time describing something you got a good photo of. Videos are great too, and allow people to feel like they’re there with you. Stick photos in, people love travel photos, and it saves you time.
Have fun with it: You’re the first audience for your content, so make sure you’re writing and publishing things which interest you. If you’re enjoying yourself, and enjoying the blogging that will sparkle through and make your posts engaging.
…Or stop: Controversial I know. But if your blog becomes a chore, and it’s bringing you no joy, just stop updating. People can tell if you’re just updating out of a sense of obligation, and the posts won’t read well. They’ll feel forced and dull. If you don’t enjoy it, just stop. You can always post thoughts and feelings once you’re back home. Also, no one’s going to tell you off for not blogging every day. People expect that you’re busy traveling, and will forgive you for a missed day or two, or delayed posts from once you’re home again and are rested and are able to take some time to craft the content nicer.
So that’s my advice, a travel blog is a lot of fun and I certainly got a lot of lovely comments from people who enjoyed reading along. Plus, it’s awesome to be able to read back through the posts and relive all your memories.