Romance, self publishing and pen names

I’m doing something exciting – I’m publishing another book. But I’m doing it under a pen name.

Why am I putting it out under a pen name? Well, I’ve been doing a lot of research online on marketing and self publishing. The accepted knowledge is that you need a different pen name for each genre you publish, a lot of self publishing gurus preach this. This way my Young Adult readers won’t get confused expecting another YA supernatural action thriller, and my romance readers won’t pick up Suburban Book of the Dead expecting it to be a romance.

It’s also security of sorts – if people hate this book and it gets horrible reviews, then it won’t affect my “real” name.

This pen name (Jaxon Knight) will be publishing sweet, queer romances, starting with my themepark romances.

Sweet means no cheating, no dark stuff, no sex scenes and not that much swearing – there’s drama, but it’s not life and death drama. For fanfic readers, the term ‘fluff’ is a good analogue. It’s cute and heart warming. Romances require either a Happy Ever After or a Happily For Now. You have to have the main couple kiss and commit to each other at the end of the book.

Here’s the blurb:

There are three golden rules for new recruits at Fairyland Theme Park:

1. No breaking character, even if you’re dying of heat exhaustion

2. Always give guests the most magical time

3. No falling in love.

Nate’s only been working a day, and he’s already broken all three.

Fast-tracked into a Prince role, Nate’s at odds with Dash, the handsome not-so-charming prince who is supposed to be training him. Nate doesn’t know how he ended up on Dash’s bad side, but the broody prince sure is hot when he gets mad.

Dash has worked long and hard to play Prince Justice at Fairyland. Now, instead of focusing on his own performance, he is forced to train newbie Nate to be the perfect prince. Nate’s annoying ease with the guests coupled with his charm and good looks could dethrone Dash from his number one spot … so why does he secretly want to kiss him?  

Fairyland heats up as sparks fly between the two rival princes. Will they get their fairytale romance before they’re kicked out of Fairyland for good?

Find out in this standalone MM contemporary romance by Jaxon Knight, set in an amusement park where fairytales can come true.

Pre-order now to get it as soon as it’s released! (Paperback coming soon)

If you want to follow Jaxon Knight’s exploits, please check out the Goodreads profile I’ve built for the pen name.